About 24DIGI · The company & its founder

One instrument
for the whole
of a life.

24DIGI is the region's first unified platform for health, fitness, nutrition and safety. We did not set out to build another app — we set out to build the instrument a life deserves.

FoundedMMXXVI · 2026
HeadquartersUnited Arab Emirates
FocusHealth · Fitness · Nutrition
BuiltUnder one roof
First promiseKeep you safe
1Platform, replacing seven
3Specialist AI models
24/7Continuous monitoring
UAEDesigned & built here
01  /  Our thesis

We are building the instrument, not the dashboard.

Most people are measured only after something has already gone wrong. We thought a life deserved better instrumentation than that.

24DIGI began with a refusal — to accept that health, fitness, nutrition and safety should live in seven apps that never speak to each other.

The fitness tracker counts your steps. The meal app logs your lunch. The clinic reads you a number, after the fact. None of them know you, and none of them are watching when it matters.

We are an engineering company with a clinician's conscience. We build the band, the intelligence, the kitchen, the delivery and the wallet under one roof — because a life is not lived in fragments, and the instrument that measures it should not be either.

02  /  The founder

A letter from our founder.

24DIGI · FOUNDERPORTRAIT · UAE · MMXXVI
Essa Khalfan Al Ali
Founder & Chief Executive

Why we built a finer instrument.

A note to anyone who measures a life

Most of us are measured only when something has already gone wrong — a scale in the morning, a cuff at the clinic, a number read back to us too late to act on. I started 24DIGI because I was certain a life deserved a finer instrument than that.

The bracelet is small; the intent behind it is not. Every signal it reads — heart, breath, sleep, recovery — feeds a system whose first job is not to motivate you, but to keep you safe. SafeLife is the part of this company I am most quietly proud of.

We chose to build it here, in the Emirates, and to build all of it ourselves. Not because it was easy, but because the people we answer to are not shareholders first — they are the person on the other end of an alert, at four in the morning, who needed someone to be watching.

Essa Khalfan Al AliEssa Khalfan Al AliFounder & Chief Executive · 24DIGI
03  /  Principles

The principles we are answerable to.

Four commitments that decide what we build, what we refuse to build, and who we answer to when the two conflict.

01

Measured, not guessed.

Every recommendation traces back to a live signal from your body — never a generic template, never a guess. If we cannot measure it, we will not claim it.

02

Safety before motivation.

The first promise of the platform is to keep you safe. SafeLife runs continuously in the background; everything else — coaching, nutrition, competition — comes after that.

03

Everything under one roof.

Band, intelligence, kitchen, delivery and wallet are built and answerable to a single standard. One company, one quality bar, one body in view.

04

Your data, your consent.

Raw biometrics belong to you. They are encrypted, exportable, and deletable. The models read with your permission, and never learn from you without it.

04  /  Milestones

How we got here.

The short version of a long argument with the way health technology is usually built.

SINCE MMXXIV

A company built in four moves.

From a refusal, to an instrument, to a platform — and the standard we are still building toward.

2024
THE QUESTION
One founder, a whiteboard, a refusal.
Essa Khalfan Al Ali refuses to ship another fragmented health app. He starts instead from a single body, and a single question: what would it take to measure a life well?
2025
THE INSTRUMENT
The bracelet, and the safety net beneath it.
First bracelet prototypes go on wrists. The SafeLife pattern-recognition models are trained and reviewed with practising cardiologists — detection before motivation.
2026
THE PLATFORM
One bracelet. One app. One ecosystem.
24DIGI launches across the UAE — the band, three specialist AI models, C by AI nutrition, and the full ecosystem of shop, wallet and delivery, all under one roof.
NEXT
THE STANDARD
Beyond the Emirates, beyond the app.
Regional expansion, and opening the SafeLife layer to the clinicians who help us train it — so the instrument is trusted by the people who read it.
§ 05   /   JOIN US

Build the
instrument
with us.

We are engineers, clinicians and designers building one platform for the whole of a life — in the Emirates, under one roof. If that is the standard you want to answer to, we should talk.

See open roles Read the SafeLife thesis
Press & partnerships · hello@24digi.ae